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Recruiting
Cappelli, Peter; Harvard Business Review; Holmes, Dane E.Artículo HBS-R1903B-ELiderazgo y Dirección de personasBusinesses have never done as much hiring as they do today and never done a worse job of it, says Peter Cappelli of Wharton in "Your Approach to Hiring Is All Wrong." Much of the process is outsourced to companies such as Randstad, Manpower, and Adecco, which in turn use subcontractors to scour LinkedIn and social media for potential candidates. When applications come--always electronically--software sifts through them for keywords that hiring ma...Desde 8,20 €
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The CEO 100, 2019 Edition
Harvard Business Review; Citrin, James M.; Hildebrand, Claudius A.; Stark, Robert J.; George, BillArtículo HBS-R1906B-EUnlike rankings that are based on subjective evaluations or short-term metrics, HBR's annual list of the best-performing CEOs in the world relies on objective performance measures over a chief executive's entire tenure--and these "career numbers" tend to hold steady. It's no surprise, then, that 65 of last year's CEOs reappear this year. They do so despite a change in our methodology: This year we weighted environmental, social, and governance (E...Desde 8,20 €
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A Novel Way to Boost Client Satisfaction
Harvard Business ReviewArtículo HBS-F1902A-EServicios y operacionesResearchers have learned to mine a unique set of data that serves as a slow-motion replay of how an organization and its people function: the company's e-mail. Although e-mail analysis has largely focused on internal communications, a new study uses it to examine how employees interact with clients. Researchers studied the e-mail behaviors of teams working with key client accounts at a global professional services firm. Each month during the stud...Desde 8,20 €
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Growth: Making it Happen
Dávila Parra, Antonio; Foster, George; Liedtka J. M.; Prats Moreno, Mª Julia; Sosna, Marc; Thurik, RoyDossier DOS-6-EContabilidad y control, Economía, Iniciativa emprendedora, Liderazgo y Dirección de personasNo matter the season, harvesting value is possible. Prepare the ground, sow creativity and reap the rewards.Desde 15,00 €
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The Loyalty Economy
Markey, Rob; McCarthy, Daniel M.; Fader, Peter S.; Brennan, Jack; Harvard Business ReviewArtículo HBS-R2001B-EDirección estratégicaLeaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressure results in cost-cutting measures that hurt customers. The lead feature, "Are You Undervaluing Your Customers?" explains that loyalty-leading companies operate differently. They create systems for measuring customer value and invest in the necessary enabling technology; they use design thinking methods to build cu...Desde 8,20 €
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArtículo HBS-R1706B-ETecnologías de la informaciónWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Desde 8,20 €
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Prepárese para volver a crecer
Dávila Parra, Antonio; Foster, George; Liedtka J. M.; Prats Moreno, Mª Julia; Sosna, Marc; Thurik, RoyDossier DOS-6Contabilidad y control, Economía, Iniciativa emprendedora, Liderazgo y Dirección de personasNo importa el momento. Crecer siempre es posible. Abone el terreno, siembre creatividad y recogerá los frutos.Desde 15,00 €
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Forbind Systems (B): The Way Forward... Back to Business
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-11-EIniciativa emprendedora, Innovación y cambioThis case B about a young Danish VC-backed technology company in the supply-chain software sector trying to overcome a multitude of challenges related to this type of companies cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Forbind Systems (A): Hired to Hell ´Crisis Management from Day 1´ [EFC-10-E]". This second part illustrated the decisions the CEO took with regard to strategy, business model, financing,...Desde 8,20 €
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Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry" [EFC-1-E]. This second part illustrates the decisions the firm took during and after their near-death crisis with regard to financing, market focus, product (re-)development, HR issues, positioning and the overall survival strategy of the firm, and the consequences this had. Dev...Desde 8,20 €
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MobiComp (B): el camino del innovador
Sosna, Marc; Darsch, Dave; Prats, Mª JuliaFocused Case EFC-17Iniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónEste caso B no puede impartirse de manera aislada, pues es una continuación directa del caso "BrapoTech (A): diseñando una estrategia de nacimiento" [EFC-4-E]. Esta segunda parte del caso describe las decisiones estratégicas que adoptó la compañía en relación a las dificultades expuestas en el caso A, que giraban fundamentalmente en torno al cambio que supone pasar de desarrollar soluciones personalizadas a ofrecer un único producto, así como re...Desde 8,20 €