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Reinventing Brainlab
Herzlinger, Regina E.; Dessain, Vincent; Misztal, KarolCaso HBS-313069-EDirección estratégicaThe management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.Desde 8,20 €
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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCaso HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Desde 8,20 €
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Votizen (A)
Siegelman, RL; Han, ACaso SGSB-E436A-EIniciativa emprendedora“Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful connection will result in a new form of civic participation that will profoundly change our world for the better.” David Binetti, Founder and CEO, Votizen This case series outlines the business formation of Votizen. Founder...Desde 8,20 €
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Sociable Labs (A)
Siegelman, RL; Han, ACaso SGSB-E435A-EIniciativa emprendedoraSociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or “liking,” in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook...Desde 8,20 €
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Sociable Labs (A) - (C) - Teaching note
Siegelman, RL; Han, ANota del Instructor SGSB-E435A-CTN-EIniciativa emprendedoraSociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or “liking,” in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook...Desde 0,00 €
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Envia Systems - Teaching note
Holloway, C; Morgridge, J; Han, ANota del Instructor SGSB-E407TN-EIniciativa emprendedoraVenture capitalist Atul Kapadia was inclined to provide seed funding for Sujeet Kumar and Michael Sinkula to found Envia Systems, a lithium-ion battery company. Admittedly, Envia was little more than the founders’ vision of an affordable electric vehicle and the potential of playing in a very large market. But for Kapadia, it was precisely these two key ingredients that made Envia attractive and akin to other early-stage investments he had made a...Desde 0,00 €
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Envia Systems
Holloway, C; Morgridge, J; Han, ACaso SGSB-E407-EIniciativa emprendedoraVenture capitalist Atul Kapadia was inclined to provide seed funding for Sujeet Kumar and Michael Sinkula to found Envia Systems, a lithium-ion battery company. Admittedly, Envia was little more than the founders’ vision of an affordable electric vehicle and the potential of playing in a very large market. But for Kapadia, it was precisely these two key ingredients that made Envia attractive and akin to other early-stage investments he had made a...Desde 8,20 €
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Bigpoint
Child, M; Chambers, J; Ellis, H; Han, ACaso SGSB-E423-EIniciativa emprendedoraBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Desde 8,20 €
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Huntington University
Grousbeck, I; Han, ACaso SGSB-E439-EIniciativa emprendedoraHuntington University was a distinguished not-for-profit academic institution in the United States whose endowment grew from $7 billion to nearly $20 billion over the course of a decade. The funds prompted a variety of development projects. New funds, new buildings, and new programs brought with them new people, and Huntington was in a period of growth and change on all fronts.Desde 8,20 €
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TwinMed
Child, M; Chambers, J; Han, ACaso SGSB-E419-EIniciativa emprendedoraTwinMed was a nursing home supply business located in Los Angeles. This case details its humble origins and its development, and raises several strategic issues prevalent in Medicare-reimbursed businesses, business-to-business selling, and what to do when there is a sea change in government billing as there was in 1999, with the advent of Medicare’s “PPS” model.Desde 8,20 €