Reinventing Brainlab

By Herzlinger, Regina E. / Dessain, Vincent / Misztal, Karol

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.

Collection: HBSP (USA)

Ref: HBS-313069-E

Format: PDF

Number of pages: 18

Publication Date: Sep 28, 2012

Language: English

Review date: Mar 3, 2014

Description

Geographic Setting: Germany

Industry Setting: Health care services; Medical equipment & devices

Reinventing Brainlab

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Reinventing Brainlab

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Reinventing Brainlab

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