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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCaso IVEY-9B17M032-EDirección estratégica, Iniciativa emprendedoraAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Desde 8,20 €
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Love Inventory: Business Ecosystem Governance of an E-commerce Platform
Miao Cui; Luya Xing; Lili Cui; Xin Li; Yaozhou Zheng; Shuwen LiCaso IVEY-W36316-EDirección estratégicaShanghai Zhongdan Information Technology Co. Ltd. (SZIT), established in 2017, was an e-commerce firm focusing on the flash-sales industry. Helping clothing brands clear their inventory quickly, SZIT rapidly attracted a large number of brands and successfully built a business ecosystem that included platforms, brands, shopkeepers, and consumers. To achieve success for all parties, SZIT took a series of measures to empower ecosystem members, such ...Desde 8,20 €
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Love Inventory: Business Ecosystem Governance of an E-commerce Platform - Teaching Note
Miao Cui; Luya Xing; Lili Cui; Xin Li; Yaozhou Zheng; Shuwen LiNota del Instructor IVEY-W36317-EDirección estratégicaTeaching note for product W36316.Desde 0,00 €
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Wilderness Safaris: Ecotourism Entrepreneurship, Teaching Note
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Nota del Instructor HBS-319042-EDirección estratégicaTeaching note for case 318040.Desde 0,00 €
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Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Caso HBS-321020-EConocimiento y comunicaciónIn 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight countries, was acquired by The Rise Fund, one of the world's largest private social impact investing funDesde 8,20 €
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Wilderness Safaris: Ecotourism Entrepreneurship
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Caso HBS-318040-EDirección estratégicaWilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and competitors. It may be reaching saturation of the high-cost, high...Desde 8,20 €
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Commerce and Justice (Spanish version)
Austin, James E.; Leonard, Herman B.; Quinn, James W.Caso HBS-312S08Ética empresarial y Responsabilidad Social Corporativahow to measure the impact of its social justice activities and how to export its values-based strategy abroad. Focuses on strategic management of a corporate social responsibility (CSR) program. The development of Timberland's innovative commerce and justice strategy sheds light on ways in which strategic alignment can provide energy, synergy, and resources critical to developing a successful CSR program within a for-profit company.Desde 8,20 €
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Beijing Xiaomi Technology Co.: Growth Via Online Channels
Miao Cui; Yanhong Guo; Feixiang Peng; Jilong Wang; Liang Wang; Tianyue YangCaso IVEY-9B14A074-EDirección estratégica, MarketingBeijing Xiaomi Technology Co. Ltd. (Xiaomi) had grown into the third-largest cell phone brand in China and the sixth-largest in the world. The company solely deployed online channels, which contributed to its success. In the initial stage, Xiaomi depended on its own online channel to interact with consumers to develop user-friendly products and sell products. Three years after its inception, the company successfully established its flagship store...Desde 8,20 €
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Supor: How to Resolve Channel Conflict
Miao Cui; Yiwei Du; Jingqin Su; Sitara Aziz; Yi HuCaso IVEY-9B16M161-EDirección estratégica, Iniciativa emprendedoraIn 2007, the chairman of Supor Group led the company in a new venture in the sanitary ware industry. Supor Group was the first listed company in the Chinese cookware market, and Supor Sanitary Ware Co., Ltd. (Supor) was Supor Group’s most important industry. Supor established three production bases in Zhejiang and Shenyang, China. Its marketing channels included brand agents and direct-sale stores. The company also opened an online flagship store...Desde 8,20 €
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Handu Group: Continued Growth through Business Model Innovation
Di Cai; Mingyong Yu; Mingyu Li; Miao CuiCaso IVEY-9B18M150-EDirección estratégica, Iniciativa emprendedoraHandu Group was an online fast fashion apparel brand established in 2006 with headquarters in Jinan, China. The company had successfully adjusted its business models since 2006, transitioning from an unknown seller on the shopping website Taobao into a leDesde 8,20 €