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Ant Financial (A), (B), and (C), Teaching Note
Zhu, Feng; Palepu, Krishna G.; Herman, Kerry; Ma, Susie L.Nota del Instructor HBS-619030-EServicios y operacionesTeaching note for cases 617060, 618041, and 618042.Desde 0,00 €
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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCaso HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorDesde 8,20 €
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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCaso HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Desde 8,20 €
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CreditEase: Taking Inclusive Finance Online
Chu, Michael; Ji, John S.; Dai, Nancy HuaCaso HBS-316151-EThe world's largest peer-to-peer (P2P) lender annually disbursing over a million loans totaling $10 billion, China's CreditEase, must decide whether to IPO in the NYSE its online lending platform, Yirendai, before the year-end window closes in 2015. Yirendai sought to capture its customers and make virtually instantaneous credit decisions online. CreditEase's commercial success makes funding Yirendai's growth not an issue. P2P lending in China, a...Desde 8,20 €