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Case

SANY: Going Global

By Lal, Rajiv / Lippert, Stefan / Dai, Nancy Hua / Deng, Di

Marketing

April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), SANY Group's major subsidiary, engaged in the construction equipment business and was number six on International Construction's 2012 Yellow Table, a ranking of the world's largest construction equipment manufacturers.

Collection: HBSP (USA)

Ref: HBS-513058-E

Format: PDF

Number of pages: 27

Publication Date: Nov 11, 2012

Language: English

Review date: Jan 2, 2013

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Description

Year: 2012

Geographic Setting: Asia;Germany;Central America;China;India;Europe;North America

Industry Setting: Construction; Manufacturing

SANY: Going Global

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SANY: Going Global

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