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Lehigh Steel (Spanish version)
Narayanan, V.G.; Donohue, Laura E.Caso HBS-107S10Contabilidad y controlLehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead costs in an increasingly customized product line suggests that activity-based costing (ABC) could unlock the secrets of profitability. However, the high fixed-cost structure suggests th...Desde 8,20 €
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €
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Exit Strategy (B)
Rose, Clayton; Lelchuk, JustineCaso HBS-311076-ECase Supplement for 311075.Desde 5,74 €
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Exit Strategy (C)
Rose, Clayton; Lelchuk, JustineCaso HBS-311077-ESupplements the (B) case.Desde 5,74 €
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How Much (B)
Rose, ClaytonCaso HBS-313005-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 5,74 €
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How Much (C)
Rose, ClaytonCaso HBS-313006-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 5,74 €
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Sara Campbell Ltd. (C)
Autrey, Romana L.; Narayanan, V.G.; Rozovsky, JuliaCaso HBS-110034-ELiderazgo y Dirección de personasSupplements the Sara Campbell Ltd. (A) and (B) cases by revealing the aftermath of issues presented in the (B) case. The students are given context to discuss how this situation could have been prevented.Desde 5,74 €
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How Much (A)
Rose, ClaytonCaso HBS-313004-EThe leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.Desde 8,20 €