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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Desde 8,20 €
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Sell Yourself! (Spanish Version)
Steenburgh, Thomas; Norton, Michael I.Caso HBS-517S21MarketingAyuda a los estudiantes a desarrollar un argumento de venta eficaz para su mayor activo - a sí mismos. Además, amplía su comprensión de cómo los vendedores venden productos y servicios. Antes de la clase, se les pide a los estudiantes para entrevistar a un posible empleador y para desarrollar un argumento de venta preliminar. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a refinar el argumento de venta y comprender...Desde 8,20 €
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UnME Jeans: Creando marca en la WEB 2.0
Steenburgh, Thomas; Avery, JillCaso HBS-511S09MarketingEste caso se introduce Web 2.0 de redes sociales en mundos virtuales, sitios de redes sociales y sitios para compartir vídeos, y anima a los estudiantes emergentes para explorar las oportunidades y riesgos que presentan para las marcas. El caso permite a los estudiantes a lidiar con las decisiones estratégicas y tácticas que acompañan a la estrategia de comunicaciones de marketing y combinar información sobre el comportamiento del consumidor con ...Desde 8,20 €
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCaso HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Desde 8,20 €
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Desde 8,20 €
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Desde 5,74 €
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCaso HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Desde 8,20 €
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Nanosolar, Inc., Teaching Note
Steenburgh, ThomasNota del Instructor HBS-510111-EMarketingTeaching Note for 510037.Desde 0,00 €
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Making Charity Pay
Norton, Michael I.; Avery, JillArtículo HBS-F1410B-ECompanies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals. Firms can design more-successful initiatives by ensuring alignment between what the authors call the three C's of consumer philanthropy: Companies need to choose Causes that resonate with Customers in a way that drives sales.Desde 8,20 €