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Supplementary Case

(PRODUCT) RED (B)

By Moon, Youngme / Norton, Michael I. / Chen, David

Marketing

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.

Collection: HBSP (USA)

Ref: HBS-509014-E

Format: PDF

Number of pages: 2

Publication Date: Jul 12, 2008

Language: English

Review date: Feb 25, 2009

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Description

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.

Year: 2008

Geographic Setting: Africa;Ethiopia;United States

(PRODUCT) RED (B)

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(PRODUCT) RED (B)

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