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Arck Systems (E)
Larkin, Ian I.Caso HBS-911060-ELiderazgo y Dirección de personasThe Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a series of changes the manager makes to the sales compensation plan in response to negative and unintended consequences of the existing system. The cases illustrate the tradeoffs inheren...Desde 5,74 €
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Arck Systems (A), (B), (C), (D), (E) and (F), Teaching Note
Larkin, Ian I.Nota del Instructor HBS-911074-ELiderazgo y Dirección de personasTeaching Note for 911056, 911057, 911058, 911059, 911060 and 911073.Desde 0,00 €
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasNota del Instructor HBS-512106-EMarketingTeaching Note for 511057.Desde 0,00 €
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Caso HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Desde 8,20 €
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCaso HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Desde 8,20 €
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Nanosolar, Inc., Teaching Note
Steenburgh, ThomasNota del Instructor HBS-510111-EMarketingTeaching Note for 510037.Desde 0,00 €
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eBay Partner Network (C)
Edelman, Benjamin; Larkin, Ian I.Caso HBS-910012-EServicios y operacionesSupplements the (A) case.Desde 5,74 €
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Serious Materials
Steenburgh, Thomas; Kind, LizCaso HBS-511111-EMarketingSerious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the rapidly developing green building markets. How should Serious Materials go to market when they launch their highly anticipated Serious Windows and EcoRock product lines? What do th...Desde 8,20 €
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eBay Partner Network (A)
Edelman, Benjamin; Larkin, Ian I.Caso HBS-910008-EServicios y operacioneseBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affili...Desde 8,20 €
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Sell Yourself!, Teaching Note
Steenburgh, Thomas; Norton, Michael I.Nota del Instructor HBS-507069-EMarketingTeaching note to (507-045). An abstract is not available for this product.Desde 0,00 €