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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Shiseido: Reinvesting in Brand
Avery, Jill; Sato, NobuoCaso HBS-519026-EMarketingShiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO's VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental 120 billion in brand-building marketing, 3.) moving to a "think global-act local" matr...Desde 8,20 €
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Startup Cisco - Teaching Note: Deploying Start-up Methods in a Giant Tech Company
Wedell-Wedellsborg, Thomas; Miller, PaddyNota del Instructor DPOT-100-EInnovación y cambio, Liderazgo y Dirección de personasDesde 0,00 €
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCaso HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Desde 8,20 €
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Marketing Analysis Toolkit: Pricing and Profitability Analysis
Steenburgh, Thomas; Avery, JillCaso HBS-511028-EMarketingPricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability analysis. Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, and contribution margin, gross margin...Desde 8,20 €
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Cómo allanar el camino de la innovación
Miller, Paddy; Wedell-Wedellsborg, ThomasArtículo ART-2316Innovación y cambio, Liderazgo y Dirección de personasPara que la innovación sea un hecho no solo hay que cambiar la mentalidad de los empleados, sino también su comportamiento. ¿Cómo? Cambiando el entorno de trabajo. Este artículo pretende ayudar a los directivos a mirar con otros ojos el papel del liderazgo en el fomento de la innovación. A partir de su colaboración con distintas empresas, los autores presentan cinco tipos de comportamiento clave que las organizaciones deberían alentar en su seno...Desde 8,20 €
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Are You Solving the Right Problems
Wedell-Wedellsborg, ThomasArtículo HBS-R1701D-EIn surveys of 106 C-suite executives representing 91 private- and public-sector companies from 17 countries, the author found that a full 85% agreed that their organizations were bad at problem diagnosis, and 87% agreed that this flaw carried significant costs. Fewer than one in 10 said they were unaffected by the issue. What they struggle with, it turns out, is not solving problems but figuring out what the problems are. And creative solutions n...Desde 8,20 €
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Clearing the Path to Innovation
Miller, Paddy; Wedell-Wedellsborg, ThomasArtículo ART-2316-EInnovación y cambio, Liderazgo y Dirección de personasFostering innovation is not just about getting people to think differently. If you want to make innovation happen, you need to change the way people act or behave in their daily work. And the best way to do that is to change the environment they work in. This article will help managers take a new approach to the leadership role and think differently about how to foster innovation in their companies. The authors present five key behaviors, which t...Desde 8,20 €