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L'Occitane en Provence
Becker, Bo; Beyersdorfer, Daniela; Mayfield, E. Scott; Yamazaki, MayukaCaso HBS-212051-EFinanzasCosmetics company L'Occitane en Provence must decide if it is the right time to go public, and, if so, where to list. The firm could list on Euronext in Paris, close to the firm's headquarters in southern France, on one of the large exchanges in the United States, or perhaps in Asia, where much of the firm's future growth is expected. The case provides opportunities to discuss the benefits and costs of going public, including valuation implicatio...Desde 8,20 €
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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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Korea
Reinhardt, Forest L.; Schlefer, Jonathan; Wong, Keith Chi-ho; Yamazaki, MayukaCaso HBS-715047-EEconomíaSouth Korea's economic success and its transition from authoritarianism to democracy teach important lessons in national strategy and political economy. Now, though, its famous chaebols may need reform, the population is aging, and relations with the North are as tense as ever. What should the country's leaders do?Desde 8,20 €
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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Desde 5,74 €
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Rice in Japan
Reinhardt, Forest L.; Trumbull, Gunnar; Jinjo, Naoko; Yamazaki, MayukaCaso HBS-717032-EEconomíaDesde 8,20 €
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Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Desde 5,74 €