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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCaso DARDEN-BRI-1003-EÉtica empresarial y Responsabilidad Social CorporativaA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Desde 8,20 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCaso DARDEN-E-0471-EÉtica empresarial y Responsabilidad Social CorporativaThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesDesde 8,20 €
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Gene Patents (B)
Hamermesh, Richard G.; Andrews, PhillipCaso HBS-812130-EIniciativa emprendedoraThe case updates events since the Court's ruling against Myriad Genetics on March 29, 2010 and should be used in conjunction with Gene Patents (A). On July 29, 2011, a US Appeals Court reversed the prior ruling against Myriad. On September 16, 2011, the first major overhaul of US Patent law in nearly 60 years was signed into law. Among other provisions, the law moved the US to a first to-file priority when granting patents, as was the practice...Desde 5,74 €
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General Electric, 1984 (Spanish Version)
Aguilar, Francis J.; Hamermesh, Richard G.; Brainard, Caroline E.Caso HBS-302S36Conocimiento y comunicaciónDescribe los primeros cuatro años de permanencia de Jack Welch como CEO de las ofertas de General Electric Co. con las formas Welch ha tratado de actividades de estrategia y planificación del cambio de GE y sus intentos de hacer la empresa más empresarial.Desde 8,20 €
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Barry Fine - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0264TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0264Desde 0,00 €
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Praying for Prosperity - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0366TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0366Desde 0,00 €
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Caffeine with a Conscience - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0327TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0327Desde 0,00 €
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The Meatpacking Factory - Teaching Note
Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-E-0369TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0369Desde 0,00 €