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Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (Spanish version)
Rangan, V. Kasturi; Rajan, RohithariCaso HBS-508S20MarketingHow should the company scale Shakti and make it profitable? Includes color exhibits.Desde 8,20 €
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General Electric Plastics: Organización de la Función Comercial
Rangan, V. Kasturi; Michael, Steven C.Caso HBS-505S18MarketingDescribe el rápido crecimiento de General Electric Plastics de durante la última década a un (ventas) compañía de $ 5 mil millones. Se describen las transiciones de organización de acompañamiento. La tarea es diseñar una organización de marketing para la próxima década debido a los cambios de mercado previstos.Desde 8,20 €
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Mobile Banking for the Unbanked
Rangan, V. Kasturi; Lee, KatharineCaso HBS-511049-EMarketingThe case describes in detail the workings of two mobile banking operators in Africa-WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of the model to other countries and settings.Desde 8,20 €
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PNC Financial: Grow Up Great (A)
Marquis, Christopher; Rangan, V. Kasturi; Comings, AlisonCaso HBS-409108-ELiderazgo y Dirección de personasIn 2003, PNC Financial focused its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education called PNC Grow Up Great. The case tracks the origination of Grow Up Great, how it was developed and implemented within PNC, and some of the key challenges and successes of the program during its first 5 years of operation. Key elements of the case are the process by which PNC decided to focus on...Desde 8,20 €