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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCaso HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Desde 5,74 €
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Shareholders’ Equity at PepsiCo - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Nota del Instructor DARDEN-C-2425TN-EContabilidad y controlTeaching note for product C-2425Desde 0,00 €
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Accounting for Marketable Securities
Haskins, Mark E.; Lynch, Luann J.Nota técnica DARDEN-C-2280-EContabilidad y controlThis note provides an overview of intercorporate investments, including passive investments (marketable securities), investments that result in significant influence, and investments that result in control. Then, the accounting for marketable equity and debt securities is described in detail.Desde 8,20 €
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A New Era in Revenue Recognition: General Dynamics and Ford - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Nota del Instructor DARDEN-C-2414TN-EContabilidad y controlTeaching note for product C-2414Desde 0,00 €
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A New Era in Revenue Recognition: General Dynamics and Ford
Haskins, Mark E.; Lynch, Luann J.Caso DARDEN-C-2414-EContabilidad y controlWhat had started out as an easy perusal of two recently issued 2017 corporate annual reports had morphed into a task of sleuthing when the reader had come across what some experts referred to as “the most historic accounting change to hit US capital markets in decades.” It appeared that the issue of when a sale was a sale for financial reporting purposes was not simple. Among a handful of early adopters of a new revenue recognition mandate for ...Desde 8,20 €
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Amazon.com, Inc. Buys Whole Foods Market - Teaching Note
Lynch, Luann J.; Haskins, Mark E.Nota del Instructor DARDEN-C-2409TN-EContabilidad y controlTeaching Note for product C-2409Desde 0,00 €
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Revenue Recognition (Topic 606) at Salesforce.com, Inc. - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Nota del Instructor DARDEN-C-2428TN-EContabilidad y controlTeaching Note of Product C-2428Desde 0,00 €