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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCaso HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Desde 5,74 €
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Groupworks Financial Corporation
James E. HatchCaso IVEY-9B09N030-EContabilidad y control, Finanzas, Iniciativa emprendedoraThe chairman of the board of Groupworks, a company created to consolidate independent brokers in the benefits industry, is faced with three issues. First, he must manage a liquidity problem related to debt that is coming due. Second, he must assess the merits of acquiring another company and, if the company is acquired, he must design the offering package. Third, he must review the firm's consolidation strategy. The case also lends itself to a de...Desde 8,20 €
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Finchco
James E. Hatch; Mike PooleyCaso IVEY-9B11N005-EFinanzasThe owner of Finchco plans to sell his company, which is a distributor of industrial materials. The purpose of the case is to utilize several valuation methods and suggest the possible deal structure. The situation is made somewhat more complicated because Finchco has a real estate subsidiary that must be valued, and because the company has a great opportunity to land a major new customer whose value must be included in the analysis.Desde 8,20 €
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LAB International Inc.
James E. Hatch; David JagodzinskiCaso IVEY-9B09N011-EFinanzasLAB International (LAB) has two divisions that have vastly different strategies. The research and development division has a continuing need for funding and a high degree of risk, while the contract research division is a cash generator and is less risky. LAB is attempting to raise additional capital but believes that the shares of the company are undervalued in the market. It is contemplating a spinoff of one of the divisions to raise the funds ...Desde 8,20 €
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Proposed Merger of Perdigão and Sadia
James E. Hatch; Deborah TerayamaCaso IVEY-9B12N005-EDirección estratégica, FinanzasIn April 2009, Perdigão was contemplating the acquisition of Sadia and a merger of the two companies. The intended share-swap transaction between two of Brazil’s biggest food companies would allow Perdigão to dramatically grow its domestic and international market share, and become one of the world’s largest players in the food production industry, while driving up profit margins by benefiting from synergies. However, Sadia had very significant s...Desde 8,20 €
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Saxon Financial
James E. Hatch; James MazurCaso IVEY-9B09N012-EFinanzasAn analyst at IGM Financial (IGM) is asked to make a presentation outlining the final details of the proposed acquisition of Saxon Financial (Saxon). The analysis was to include the strategic rationale for the acquisition, an estimate of the proposed offering price for Saxon and whether or not the acquisition would be accretive to earnings per share of IGM. To complete the assignment the analyst had to calculate a preliminary valuation range base...Desde 8,20 €
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Prairie Ventures Limited
James E. Hatch; Zhou ZhangCaso IVEY-9B09N025-EFinanzas, Iniciativa emprendedoraThe investment manager at Prairie Ventures Limited, a Saskatchewan based venture capital firm, is examining the merits of financing a management buyout of Crestline Coach, a manufacturer of ambulances and distributor of buses. Students must design a term sheet and create an appropriate financing package. Students are provided with an Excel model to assist in their analysis.Desde 8,20 €