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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Tesla, Inc. in 2018
Sikochi, Siko; Srinivasan, Suraj; Pitcher, QuinnCaso HBS-119013-EContabilidad y controlDesde 8,20 €
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BWX Technologies
Srinivasan, Suraj; Zou, Yuan; Sesia, AldoCaso HBS-124071-EConocimiento y comunicaciónDesde 8,20 €
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Diamond Foods, Inc. (B)
Srinivasan, Suraj; Fisher, NoahCaso HBS-114008-EContabilidad y controlDesde 5,74 €
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCaso HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Desde 8,20 €
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Kanebo Ltd. (B)
Hawkins, David F.; Srinivasan, Suraj; Kanno, AkikoCaso HBS-111038-EContabilidad y controlFinancial statements before and after restatement following revelation of fraud.Desde 5,74 €
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Olympus (B)
Lorsch, Jay W.; Srinivasan, Suraj; Durante, KathleenCaso HBS-413075-ELiderazgo y Dirección de personasThis case outlines Michael Woodford's awards and honors, after having been fired from Olympus in October 2011. It discusses the repercussions following an investigation into the fraud and the report which was released thereafter. It also discusses the lawsuit that followed (filed by Woodford against Olympus), its settlement, and the new Olympus board and the fate of the Olympus executives who were at Olympus while the scandal occurred.Desde 5,74 €
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Kanebo Ltd. (A)
Hawkins, David F.; Srinivasan, Suraj; Kanno, Akiko; Gomez, LizzieCaso HBS-111037-EContabilidad y controlThis case speculates how Japanese companies might implement IFRS, with particular emphasis on consolidation accounting.Desde 8,20 €
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Kanebo Ltd. (C)
Hawkins, David F.; Srinivasan, Suraj; Kanno, AkikoCaso HBS-111068-EContabilidad y controlThe exposure of the Kanebo Ltd. fraud raises questions of Japan's preparedness to adopt International Financial Reporting Standards.Desde 5,74 €