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uberPOOL

Iansiti, Marco ; Toffel, Michael W. ; Migdal, Amram

Reference: HBS-617009-E
Year: 2014
Number of pages: 4
Publication Date: Oct 28, 2016
Fecha de edición: Mar 6, 2017
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Technology;Transportation

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Description

This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.

Keywords

Disruptive innovation Information technology Innovation Inventions Platforms Strategic innovations Technology Transportation models