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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCaso HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorDesde 8,20 €
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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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Chewy.com (A)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818079-EServicios y operacionesIn late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether to keep working with Chewy's third-party logistics (3PL) provider to fulfill customer orders, or whether to take this critical function in-house. Cohen worries that the company's 3PL will not be able to serve Chewy's customers as it continues to grow, and reaching scale is essential ...Desde 8,20 €
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Chewy.com (B)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818105-EServicios y operacionesCohen and Chewy's other board members decided to fully insource order fulfilment, and commenced building an order fulfilment center near its 3PL partner's facility. As soon as the 3PL learned that Chewy would be managing its own order fulfilment, however, it decided to triple what it charged Chewy to fulfill each order. What should Chewy do?Desde 5,74 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Grant Freeland
Perlow, Leslie A.; Preble, MatthewCaso HBS-420067-ELiderazgo y Dirección de personasDesde 8,20 €
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Thierry Port
Perlow, Leslie A.; Preble, MatthewCaso HBS-420074-ELiderazgo y Dirección de personasDesde 8,20 €
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Mia Mends
Perlow, Leslie A.; Preble, MatthewCaso HBS-420065-ELiderazgo y Dirección de personasDesde 8,20 €
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Gina Wilcox
Perlow, Leslie A.; Steiner, Jeff; Preble, MatthewCaso HBS-420045-ELiderazgo y Dirección de personasDesde 8,20 €