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"To Get Rich Is Glorious" (Spanish version)
Kennedy, Robert E.; Vietor, Richard H.K.; Galef, JuliaCaso HBS-711S05EconomíaIn 1978, Deng Xiaoping assumed the leadership of an impoverished China, after Mao Zedong's disastrous Cultural Revolution. During the next 17 years, Deng applied pragmatic policies to liberalize the Chinese economy gradually while maintaining the power of the Communist state. In hindsight, this strategy was among the most successful development strategies ever. Reviews Chinese political history and explores in detail eight parts of Deng's develop...Desde 8,20 €
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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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China "Desequilibrada"
Comin, Diego; Vietor, Richard H.K.Caso HBS-712S14EconomíaEn 2010, Wen Jiabao, volvió a mirar a la crisis financiera con cierta satisfacción. El uso de la política fiscal y monetaria agresiva, China había resistido con éxito la crisis, creciendo un 8,7% anual en 2010. La mayoría de los trabajadores en paro habían regresado al trabajo, a menudo demostrando por mejores salarios o mejores condiciones de trabajo. Wen, sin embargo, estaba muy concentrado en su nueva estrategia de cambio de desarrollo lejos d...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Supergrid, Teaching Note
Vietor, Richard H.K.Nota del Instructor HBS-712033-EEconomíaTeaching Note for 707-016.Desde 0,00 €
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Suntech Power, Teaching Note
Vietor, Richard H.K.Nota del Instructor HBS-712001-EDirección estratégicaTeaching Note for 712001.Desde 0,00 €
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCaso HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Desde 8,20 €
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Mexico's Energy Reform
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCaso HBS-717027-EEconomíaEnergy - both petroleum and electricity - had been terribly managed for decades in Mexico. The two national monopolies - PEMEX and CFE - were inefficient, overstaffed, corrupt, rife with subsidies, and losing money. Finally, in 2012, President Enrique Pena Nieto announced his intent to drastically reform both. Over the next two years, the Mexican constitution was amended, and a dozen implementing laws were passed, to break up the CFE, reorgani...Desde 8,20 €