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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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BlackBuck (A), Teaching Note
Ghosh, Shikhar; Bagai, ShwetaNota del Instructor HBS-819111-EIniciativa emprendedoraTeaching note for case 819031.Desde 0,00 €
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Founders' Agreements
Ghosh, Shikhar; Bagai, Shweta; Pal, SanchaliCaso HBS-819143-EIniciativa emprendedoraCrafting a Founders' Agreement is an important component of startup infrastructure as it documents a complex set of decisions that build a company's roots. Its four key elements are: roles and responsibilities, rights (decision rights, rewards, position on board), commitments (time invested, IP, capital contributions) and contingencies (vesting, stock restrictions etc.). The note indicates how to initiate a conversation with a co-founder, and pro...Desde 8,20 €
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Uncharted Play (A), Teaching Note
Ghosh, Shikhar; Bagai, ShwetaNota del Instructor HBS-820046-EIniciativa emprendedoraTeaching note for case 816018.Desde 0,00 €
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCaso HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Desde 8,20 €
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RunKeeper, Teaching Note
Ghosh, Shikhar; Bagai, ShwetaNota del Instructor HBS-819112-EIniciativa emprendedoraTeaching note for case 819020.Desde 0,00 €
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Collective Academy, Teaching Note
Ghosh, Shikhar; Bagai, ShwetaNota del Instructor HBS-820058-EIniciativa emprendedoraTeaching note for case 817026.Desde 0,00 €