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Fixing Discrimination in Online Marketplaces
Fisman, Ray; Luca, MichaelArtículo HBS-R1612G-ETecnologías de la informaciónOnline marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of internet commerce, the relative anonymity of transactions did make it harder for participants to discriminate. But as listings began to include photos, names, and other means of identification, bias emerged in areas ranging from labor markets to credit applications to hous...Desde 8,20 €
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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Behavior Change for Good
Bazerman, Max H.; Luca, Michael; Lawrence, MarieCaso HBS-920049-EDesde 8,20 €
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Launching Yelp Reservations (B)
Luca, Michael; Mohan, Kevin P.; Rooney, PatrickCaso HBS-916004-EDesde 5,74 €
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCaso HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Desde 8,20 €
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Aibnb (A) and (B), Teaching Note
Edelman, Benjamin; Luca, MichaelNota del Instructor HBS-912021-ETecnologías de la informaciónTeaching Note for 912019 and 912020.Desde 0,00 €
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The Role of Experiments in Organizations
Luca, MichaelNota del Instructor HBS-920044-EThis note outlines the structure and content of a four-class module-The Role of Experiments in Organizations-that is designed to introduce students to the role of experimental methods in managerial decisions.Desde 0,00 €
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Managing Diversity and Inclusion at Yelp (B)
Luca, Michael; Schwartzstein, Joshua R.; Subramani, GauriCaso HBS-918012-ELiderazgo y Dirección de personasDesde 5,74 €