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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-QA-0720-EAnálisis de decisionesSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Desde 8,20 €
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCaso DARDEN-QA-0698-EAnálisis de decisionesThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Desde 8,20 €
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Nota del Instructor DARDEN-F-1614TN-EFinanzasTeaching note for product F-1614Desde 0,00 €
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-F-1614-EFinanzasA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Desde 8,20 €
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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCaso HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Desde 8,20 €
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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCaso HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Desde 8,20 €
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New Director Dilemmas - Family Affairs
Fubini, David G.; Srinivasan, Suraj; Migdal, AmramCaso HBS-120103-EThis case focuses on a new director who is must help resolve a disagreement between two generations of leaders in a family business. The case raises questions of the proper role and approach for a director trying to manage a legitimate disagreement between shareholders with different time horizons and specific interests. This case is part of a series of vignettes that capture different dilemmas faced by directors as they join boards of companies ...Desde 8,20 €
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New Director Dilemmas - Sharing Expertise
Fubini, David G.; Srinivasan, Suraj; Migdal, AmramCaso HBS-120101-EThis case focuses on a new director who was invited to the board specifically due to her expertise in a technical area. The case allows for discussion of the board director's appropriate role: to advise and direct management, or to ask thoughtful questions about proposed approaches and outline the inherent risks in recommended approaches so that management can "own" the issue and the solutions. This case is part of a series of vignettes that capt...Desde 8,20 €