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Thomas Buberl: Refounding AXA
Joly, Hubert; Desai, Mihir A.; Migdal, AmramCaso HBS-523059-EDirección estratégicaIn 2022, AXA and its CEO Thomas Buberl faced new types of challenges, including systemic risks such as climate change, geopolitical instability, public health crises, and social tensions caused by economic risks. AXA was one of the world's largest insurers. Since becoming CEO in 2016, Buberl had led a transformation to rebalance its portfolio toward property and casualty (P&C) insurance, reducing its exposure to financial-market risk. At a Septem...Desde 8,20 €
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Seguros Saniplan versus Joan Cots (A)
Poelmans, StevenCaso FH-707-ELiderazgo y Dirección de personasOn returning from lunch, José Sánchez, sales director of Seguros Saniplan, finds an unpleasant surprise waiting for him: a copy of an e-mail that one of his best area sales managers, Joan Cots, has sent out to all his sales reps, announcing the suspension of all bonuses for the previous quarter and his own resignation. Sánchez talks with Cots' closest colleague and the company doctor and discovers that behind it all lies a serious health problem ...Desde 8,20 €
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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCaso HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Desde 8,20 €
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La comunicación en el proceso de "coaching"
Larburu A.; Poelmans, StevenNota técnica DPON-67Liderazgo y Dirección de personasPara instrumentar el proceso el coach utiliza multitud de herramientas. Sin embargo, todas las técnicas, teorías y procesos que el coach aplica utilizan un medio común, la comunicación. La comunicación es una competencia fundamental de coaching. Por ello, el objetivo de esta nota técnica es profundizar sobre el proceso de comunicación y las variables que intervienen en la comunicación, así como revisar las diversas técnicas de comunicación releva...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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Pharmacom
Poelmans, StevenCaso FH-698-ELiderazgo y Dirección de personasThis case describes in different stages the development of a stress management program in a pharmaceutical company. The case pleads for a systematic approach, based on empirical data.Desde 8,20 €
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Joseph Hansen
Poelmans, StevenCaso FH-704-ELiderazgo y Dirección de personasJoseph Hansen must choose between different job opportunities: Fronda, Vita and New Clothes, Inc.Desde 8,20 €
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Cristina Güell
Poelmans, StevenCaso FH-703-ELiderazgo y Dirección de personasCristina Güell must decide which job offer is she going to choose.Desde 8,20 €
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Peter Klein
Poelmans, StevenCaso FH-705-ELiderazgo y Dirección de personasPeter Klein must decide which job offer is he going to choose.Desde 8,20 €
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Communication in Coaching
Larburu A.; Poelmans, StevenNota técnica DPON-67-ELiderazgo y Dirección de personasWhen implementing a process, a coach uses many different tools. However, all the techniques, theories and processes the coach applies have one thing in common: communication. Communication is a fundamental skill in coaching. The aim of this note is therefore to delve into the communication process and the variables involved in communication, and to review the different communication techniques in the different phases of the coaching process: unde...Desde 8,20 €