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IKEA in Saudi Arabia (B)
Ramanna, Karthik; Lenhardt, Jerome; Homsy, MarcCaso HBS-116016-EContabilidad y controlSupplement to case 116015. A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics content that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose...Desde 5,74 €
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IKEA in Saudi Arabia (C)
Ramanna, Karthik; Lenhardt, Jerome; Homsy, MarcCaso HBS-116017-EContabilidad y controlSupplement to case 116015. A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics content that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose...Desde 5,74 €
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GoPro: Brand Extension
Marks, M; Foroughi, JCaso SGSB-SM271-EDirección estratégicaIn early 2017, camera manufacturer GoPro stunned investors by reporting its first recorded annual profit loss and a revenue forecast that sharply missed analyst estimates. What had once been widely heralded as one of the biggest initial public offerings of 2014, tripling in price in just over three months following the June IPO, the stock had tumbled 90.7 percent by the end of 2016. A series of camera pricing mistakes, altered product release s...Desde 8,20 €