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Supplementary Case

IKEA in Saudi Arabia (C)

By Ramanna, Karthik / Lenhardt, Jerome / Homsy, Marc

Supplement to case 116015. A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics content that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose harsh penalties. The company has had a presence in Saudi Arabia for nearly 30 years.

Collection: HBSP (USA)

Ref: HBS-116017-E

Format: PDF

Number of pages: 4

Publication Date: Jan 20, 2016

Language: English

Review date: May 3, 2016

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Description

Geographic Setting: Middle East;Saudi Arabia;Sweden;Europe

Industry Setting: Retail trade

IKEA in Saudi Arabia (C)

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IKEA in Saudi Arabia (C)

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