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IKEA in Saudi Arabia (B)
Ramanna, Karthik; Lenhardt, Jerome; Homsy, MarcCaso HBS-116016-EContabilidad y controlSupplement to case 116015. A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics content that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose...Desde 5,74 €
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IKEA in Saudi Arabia (C)
Ramanna, Karthik; Lenhardt, Jerome; Homsy, MarcCaso HBS-116017-EContabilidad y controlSupplement to case 116015. A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics content that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose...Desde 5,74 €
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCaso SI-130-EConocimiento y comunicación, Tecnologías de la informaciónIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Desde 8,20 €
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Nokia: Rebirth of the Phoenix
Calvo, Eduard; Valor Sabatier, Josep; Tatarinov, KatherineCaso SM-1644-EDirección estratégica, Gobierno corporativo, Tecnologías de la informaciónIn January 2016, Risto Siilasmaa, the Chairman of Nokia¿s board since 2012, re-read the burning platform memo written by Elop in 2011 and reflected on all that had happened to the Finnish powerhouse. Stephen Elop, who had moved from Microsoft to join Nokia in 2010 as CEO, drafted the memo to rally the troops at Nokia to prepare for the clean-up that he would need to make after years of missed opportunities had set the company on a downward slope...Desde 8,20 €