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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCaso HBS-908049-EDirección estratégicaMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Desde 8,20 €
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TheLadders
Coles, Peter A.; Edelman, Benjamin; Hall, Brian J.; Bennett, NicoleCaso HBS-908061-EMarketingDespite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.Desde 8,20 €
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCaso HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Desde 8,20 €
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TheLadders, Teaching Note
Coles, Peter A.; Edelman, BenjaminNota del Instructor HBS-909005-EMarketingTeaching Note for [908061].Desde 0,00 €
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Mobilizing an Online Business
Coles, Peter A.; Edelman, BenjaminCaso HBS-913061-EEntrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure.Desde 8,20 €
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Microsoft adCenter, Teaching Note
Coles, Peter A.; Edelman, BenjaminNota del Instructor HBS-908062-EDirección estratégicaTeaching Note for [908049].Desde 0,00 €
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Accounting Fraud at Tesco Stores (C)
Heese, Jonas; Srinivasan, Suraj; Kelley, JuliaCaso HBS-120034-EContabilidad y controlThis case serves as a complement to the case "Accounting Fraud at Tesco Stores (A)".Desde 5,74 €
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Accounting Outages at Plug Power? (C)
Heese, Jonas; Pacelli, Joseph; Barnett, JamesCaso HBS-124019-EContabilidad y controlSet in June 2023, the C case explores Plug Power's recovery from its financial restatements, how it benefited from government subsidies, and new strategic alliances.Desde 5,74 €
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Accounting Outages at Plug Power? (B)
Heese, Jonas; Pacelli, Joseph; Barnett, JamesCaso HBS-124018-EContabilidad y controlThe case is set in spring 2021, immediately after Plug Power made financial restatements dating back to 2018. The case describes the restatements, which revealed that Plug was reclassifying expense items to boost gross profits.Desde 5,74 €
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"GEnron?" Markopolos versus General Electric (A)
Heese, Jonas; Lane, DavidCaso HBS-121005-EContabilidad y controlIn August 2019, Harry Markopolos-the forensic accountant known for uncovering Bernie Madoff's Ponzi scheme-alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term "GEnron" for perceived similarities with the 200Desde 8,20 €