Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
WESCO Distribution, Inc. (Spanish Version)
Narayandas, DasCaso HBS-503S50MarketingEn 1996, WESCO, un distribuidor nacional de equipos y suministros eléctricos, trazó un crecimiento del 6 al 8 por ciento en las ventas, y de 12 a 16 por ciento de la rentabilidad en los próximos cinco años. La pieza central de esta estrategia de crecimiento es el programa de Contabilidad Nacional (AN) que WESCO ha desarrollado para servir a sus principales clientes industriales en respuesta a los recientes cambios que hicieron a sus procesos de n...Desde 8,20 €
-
Macy's: Evolution in the Sunshine State, Teaching Note
Groysberg, Boris; Narayandas, Das; Shapiro, Benson P.; Hull, OliviaNota del Instructor HBS-418072-EMarketingTeaching note for case 416018.Desde 0,00 €
-
Innovation at the Boston Consulting Group
Eccles, Robert G.; Narayandas, Das; Rossano, PenelopeCaso HBS-313137-ELiderazgo y Dirección de personasThis case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations.Desde 8,20 €
-
Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCaso HBS-615S15Servicios y operacionesShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Desde 8,20 €
-
The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCaso HBS-613079-EServicios y operacionesSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Desde 8,20 €