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Nestl : Nutrition, Health, and Wellness
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-517052-EMarketingDesde 8,20 €
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The Risk Management Foundation of the Harvard Medical Institutions, Inc.
Bohmer, Richard; Bradley, Stephen P.; Kindred, NatalieCaso HBS-610014-EServicios y operacionesThrough its uniquely proactive approach to medical malpractice risk management, the Risk Management Foundation has decreased claims-and premiums-for the Harvard hospitals it insures. The RMF is the captive medico-legal insurer of the Harvard medical institutions and affiliated physicians. Over the last two decades, through a combination of active legal defense and medical error prevention, The RMF has successfully controlled the medico-legal cost...Desde 8,20 €
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Ocado Group: Ready for the Future
Alvarez, Jose B.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-521061-EMarketingDescribes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.Desde 8,20 €
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Kellogg Company/eighteen94 capital
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-518061-EMarketingWith 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world's largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and marketing innovation starting with its first product, Kellogg's Toasted Corn Flakes, which created the cold cereal category. In recent years, however, Kellogg's revenue had declined due ...Desde 8,20 €
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Bayer Crop Science
Bell, David E.; McLoughlin, Damien P.; Kindred, Natalie; Barnett, JamesCaso HBS-520055-EDirección estratégicaIn mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer's Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned Bayer's decision to buy Monsanto, citing potential reputational and financial liabilities; in the last year, Bayer's stock price has suffered. However, the leadership team expects the co...Desde 8,20 €
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Química Pantanal, Internacional
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCaso INCAE-31206_PMarketingNorfana era un material de construcción sintético utilizado en la fabricación de productos cerámicos industriales y residenciales; había estado en el mercado por solo unos pocos años, pero no había logrado cumplir con las expectativas de ventas. La gerencia estaba evaluando el fracaso del producto y si Norfana era un buen producto o no y si el fracaso estaba en el plan de mercadeo o su ejecución.Desde 8,20 €
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Pantanal Chemical, International (Portuguese version, Portugal)
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCaso INCAE-31206_P-PPMarketingNorfana was a synthetic building material used in the manufacture of industrial and residential ceramic products; He had been in the market for only a few years, but had failed to meet sales expectations. Management was evaluating the failure of the product and whether Norfana was a good product or not and if the failure was in the marketing plan or its execution.Desde 8,20 €