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    Ocado Group: Ready for the Future

    Alvarez, Jose B. ; McLoughlin, Damien P. ; Kindred, Natalie

    • Reference: HBS-521061-E

    • Year: 2000

    • Number of pages: 45

    • Geographic Setting: Europe;United Kingdom;United States

    • Publication Date: Jan 13, 2021

    • Fecha de edición: May 13, 2021

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Agriculture;Food & Beverage;Retail & Consumer Goods

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    Description

    Describes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.

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    Keywords

    Analytics Consumer behavior Crisis management Customers Disruptive innovation Growth strategy Information systems Innovation Inventions Leadership Marketing Strategy