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Nike Football Team Sports: La agilidad como motor del crecimiento
Mitchell, Jordan; Sachon, MarcCaso P-1089Servicios y operacionesEn 2007, Nike EMEA decidió incrementar significativamente su negocio de Football Team Sports (FTS, prendas y accesorios para personas que practican el fútbol aficionado), que hasta entonces había sido una parte pequeña de sus actividades. Nike tenía que afrontar un reto importante: cómo servir al creciente negocio de FTS con una cadena de suministro que tradicionalmente recurría al marketing para generar demanda. Los clubes de fútbol aficionado, ...Desde 8,20 €
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Car Collision Center, Barcelona
Mitchell, Jordan; Sachon, MarcCaso P-1077-EServicios y operacionesCar Collision Center Barcelona is a business concept developed by a group of MBA students during their MBA. It aims to remedy the market inefficiency of having many small body shops in Barcelona, resulting in higher costs and longer process times. To do so, they want to pool demand for car body work after traffic accidents in a large facility and collaborate with insurance companies. These will benefit from projected lower costs of repair and low...Desde 8,20 €
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Nike Football Team Sports: Agility as an Engine for Growth
Mitchell, Jordan; Sachon, MarcCaso P-1089-EServicios y operacionesIn 2007 Nike EMEA decided to significantly grow Football Team Sports (FTS, people playing football in amateur clubs), which up to then had been a small part of its business. Nike had to face the challenge of how to serve the growing FTS business with a supply chain that traditionally relied on demand generation via marketing. Amateur clubs, on the other hand, would be heavily influenced by the popularity of the professional clubs - or latest resu...Desde 8,20 €
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Mútua de Terrassa: Rollout of the Health Care Information System (HCIS)
Mitchell, Jordan; Ribera, Jaume; Rosenmöller, MagdaCaso P-1087-EConocimiento y comunicación, Servicios y operacionesAs of autumn 2006, a major Spanish hospital outside of Barcelona, Grup Mútua de Terrassa (MT), is implementing the second major phase of a new Health Care Information System (HCIS) along with Hewlett-Packard (HP) at eight centers for primary care. The HCIS project is a multi-year and multi-phase initiative which is the first in many steps towards a "paper-less" hospital. The hospital's management are wondering how the HCIS will change the way peo...Desde 8,20 €
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Search Funds - 2013: Selected Observations
Dodson, D; Kelly, P; Grousbeck, I; Rosenthal, S; Luther, JCaso SGSB-E521-EIniciativa emprendedoraSince 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. This study, as well as its predecessors, has endeavored to gather data and gain insight into all known search funds. Each of these studies portrays the aggregate characteristics of search funds, presents their principals’ backgrounds, and evaluates the investment returns gener...Desde 8,20 €
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2016 Search Fund Study: Selected Observations
Kelly, P; Dodson, D; Grousheck, IH; Pohlmeyer, S; Rosenthal, SCaso SGSB-E605-EIniciativa emprendedoraSince 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business (GSB) has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight into all known search funds. The studies aggregate the characteristics of search funds, present their principals’ backgrounds, and evaluate the investment returns generated by first-time search funds to their origina...Desde 8,20 €