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Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Nota del Instructor DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Desde 0,00 €
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Live Ramp (A)
Siegel, R; Saucedo, MCaso SGSB-E622A-EIniciativa emprendedoraThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Desde 8,20 €
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Lending Club: Part A
Siegel, R; Saucedo, MCaso SGSB-E597-EIniciativa emprendedoraLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Desde 8,20 €
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Lending Club: Part B
Siegel, R; Saucedo, MCaso SGSB-E597B-EIniciativa emprendedoraLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Desde 8,20 €
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Live Ramp (B)
Siegel, R; Saucedo, MCaso SGSB-E622B-EIniciativa emprendedoraThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Desde 5,74 €
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Live Ramp (A) - (B) - Teaching note
Siegel, R; Saucedo, MCaso SGSB-E622TN-EIniciativa emprendedoraThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Desde 5,74 €
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Lending Club: Part A and B - Teaching note
Siegel, R; Saucedo, MCaso SGSB-E597TN-EIniciativa emprendedoraLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Desde 8,20 €
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCaso DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Desde 8,20 €
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Medium in 2017: Developing a New Model for Media
Siegel, R; Saucedo, M; Hsia, TCaso SGSB-SM280-EDirección estratégicaThe Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set of social network tools that allow people to spend substantive time with weighty issues facing society, business and politics. Fighting the trend of quick engagement with short-form content on the Internet, Medium wrestles w...Desde 8,20 €