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    Live Ramp (B)

    Siegel, R ; Saucedo, M

    • Reference: SGSB-E622B-E

    • Year: 2017

    • Number of pages: 2

    • Geographic Setting: San Francisco; CA; United States

    • Publication Date: Jan 13, 2017

    • Source: Stanford Graduate School of Business (USA)

    • Type of Document: Case

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    Description

    The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.

    Keywords

    Data management data onboarding Product management