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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCaso C-784-EContabilidad y control, Iniciativa emprendedoraSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Desde 8,20 €
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Stripe: Increasing the GDP of the Internet - Teaching Note
Siegel, R; Kissick, RNota del Instructor SGSB-E601TN-EIniciativa emprendedoraIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Desde 0,00 €
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Stripe: Increasing the GDP of the Internet
Siegel, R; Kissick, RCaso SGSB-E601-EIniciativa emprendedoraIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Desde 8,20 €
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PayPal in 2017: Continuing to Reshape the Payments Landscape
Siegel, RCaso SGSB-E572B-EIniciativa emprendedoraBetween 2013 and 2017 PayPal had grown from $8 billion to almost $11 billion in revenues and had a market cap of over $70 billion. In addition, the product and cultural transformations of the organization made the firm feel like an entirely new company from the one that existed several years prior. Outside of the company, major trends continued to impact PayPal: e-commerce conducted on mobile devices in the United States accounted for just under...Desde 8,20 €
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AB InBev: Brewing an Innovation Strategy - Teaching note
Siegel, R; Orleans, ANota del Instructor SGSB-E643TN-EIniciativa emprendedoraAB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends – e.g. localization of consumption and rise of cr...Desde 0,00 €
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Cipriani & Lombardi
Soler, Edi; Velilla, ManuelCaso ASN-102-EAnálisis de decisionesIn January 2019, two entrepreneurs were contemplating the creation of a footwear company offering affordable women's casual shoes in shopping malls in Italy. Their concept revolved around a unique self-service, white-label shoes model, setting them apart from most other traditional footwear stores in the industry. To test the viability of their idea, they devised a plan to launch a pilot store during the summer months in Riccione, viewing it as a...Desde 8,20 €
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Bruxelles Services Linguistiques (BSL)
Soler, Edi; Peñalva, FernandoCaso C-811-EContabilidad y controlBSL presents the case of one of the largest global companies in the translation industry, located in Belgium. BSL's drop in sales, accompanied by an even greater decrease in profitability, in the context of sector's turnover growth, together with the apparent increase in the additional services involved in the translation process, leads the company to readdress the cost system and propose an activity-based approach. Although the system sheds mor...Desde 8,20 €
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Medición del desempeño
Ormazabal, Gaizka; Soler, EdiNota técnica CN-228Contabilidad y control, Gobierno corporativoLa medición del rendimiento es un concepto esencial e la asignatura de contabilidad administrativa. Es el proceso de recabar, analizar e informar información relativa al rendimiento de una persona, división, departamento u organización. Desde el punto de vista de la gestión, la medición del rendimiento puede ser útil porque los directivos pueden utilizar esta información para entender mejor los problemas, oportunidades y desafíos que enfrentan la...Desde 8,20 €
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Retail Display Solutions Inc.
Klueter, Thomas Maximilian; Soler, EdiCaso ASN-103-EAnálisis de decisiones, Innovación y cambio, MarketingRetail Display Solutions (RDS), Inc. was a fully integrated point-of-sales (PoS) display manufacturer for a broad range of industries. In 2022, as part of the company's continuous innovation efforts, RDS made the decision to introduce a "PoS Engager" by incorporating QR code information into its complete range of displays. The executive in charge of the plastics division who was responsible for these products, believed that this enhancement would...Desde 8,20 €
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Bruxelles Services Linguistiques (BSL) (Portuguese Version, Brazil)
Soler, Edi; Peñalva, FernandoCaso C-811-PBContabilidad y controlBSL presents the case of one of the largest global companies in the translation industry, located in Belgium. BSL's drop in sales, accompanied by an even greater decrease in profitability, in the context of sector's turnover growth, together with the apparent increase in the additional services involved in the translation process, leads the company to readdress the cost system and propose an activity-based approach. Although the system sheds mor...Desde 8,20 €