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Vodafone: cómo atraer a los millennials al mercado prepago (condensado)
Villanueva, Julian; Soldado, PilarCaso M-1364MarketingLa mañana del 29 de octubre de 2015, las redes estaban que ardían. Podría haber sido un día normal, pero la huida del cantante Justin Bieber del programa de radio Yu: no te pierdas nada supuso un hecho inesperado y sin precedentes. El vídeo de la entrevista ya contaba con 200.000 visitas en YouTube dieciocho horas después de su grabación y el equipo de Marketing de Vodafone Yu intentaba controlar la situación. Aunque Pedro tenía varias cosas en m...Desde 8,20 €
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Vodafone: How to Attract Millenials to the Prepaid Market (Condensed)
Villanueva, Julian; Soldado, PilarCaso M-1364-EMarketingOn the morning of October 29, 2015, social media was abuzz. It could have been a normal day, but when singer Justin Bieber walked out on the radio show Yu: no te pierdas nada, it was an unexpected and unprecedented moment. The interview already had 200,000 visits on YouTube 18 hours after its recording and the Vodafone Yu marketing team tried to do some damage control. Although Pedro had several things in mind, there were priorities that needed t...Desde 8,20 €
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Refrescando la marca propia en Orbed
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCaso M-1345MarketingDaryl Board llevaba varias semanas dedicando mucho tiempo a preparar la presentación que realizaría ante el comité de dirección de la compañía. En dicha presentación, debía proponer sus recomendaciones acerca del necesario reposicionamiento del refresco de la marca Orbed. Al día siguiente, discutiría su propuesta con Richard Balmori, director del Departamento de Marcas Propias, y con Joe Rod, director comercial. Unos meses antes, Sandfer, una emp...Desde 8,20 €
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Refreshing the Orbed Private Label
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCaso M-1345-EMarketingFor several weeks Daryl had been spending a lot of time preparing a presentation he would make to the company's executive committee. In the presentation, he would have to make a recommendation on the repositioning of Orbed's store-brand soft drinks. The next day, he had to talk his proposal over with Richard Balmori, the director of the store-brand department, and Joe Rod, Orbed's commercial director. A few months earlier, Sandfer, a British supp...Desde 8,20 €
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Mobius Motors: Building an African Car
Sorensen, J; Kennedy, M; Jorasch, GCaso SGSB-IDE01-EInnovación y cambioMobius Motors manufactures and sells low-cost cars in the Kenyan market. The company strives to make the cars such that they are affordable, yet still perform well on Africa’s generally poor road networks. The company has attracted a lot of attention from development and venture financiers, and has ambitious plans to expand throughout the African continent. However, Mobius’s fleet of vehicle is still currently very small, and the company faces...Desde 8,20 €
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EcoPost: Financing a Green Start-up in Africa
Sorensen, J; Kennedy, M; Jorasch, GCaso SGSB-IDE02-EInnovación y cambioBased in Nairobi, Kenya, EcoPost manufactures construction posts out of the thousands of tons of plastic waste produced daily by the city. The posts, which are manufactured using second-hand industrial equipment, are frequently used to build fences, park benches, and other objects. Because lumber is very scarce in Kenya, and subject to theft and termite damage, the posts sell very well, and the company has trouble keeping up with demand. The comp...Desde 8,20 €
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Mekelle Farms: Poultry Entrepreneurship in Ethiopia
Lee, H; Kennedy, M; Elist, JCaso SGSB-IDE05-EInnovación y cambioAfter deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of its favorable investment climate, and they decide to ...Desde 8,20 €
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Proximity Designs
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiCaso SGSB-IDE06-EInnovación y cambioIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Desde 8,20 €
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Proximity Designs - Teaching Note
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiNota del Instructor SGSB-IDE06TN-EInnovación y cambioIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Desde 0,00 €