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Enfoca: Private Equity in Peru, Teaching Note
Ivashina, Victoria; Shu, TerrenceNota del Instructor HBS-220056-EFinanzasTeaching note for case 219030.Desde 0,00 €
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Oaktree: Pierre Foods Investment, Teaching Note
Ivashina, Victoria; Harmon, Mike; Shu, TerrenceNota del Instructor HBS-220083-EFinanzasTeaching note for case 219018.Desde 0,00 €
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Slanket: Responding to Snuggle's Market Entry, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-510098-EMarketingTeaching Note for [510034].Desde 0,00 €
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Yale University Investments Office: February 2015 - Teaching Note
Lerner, Josh; Lietz, Nori Gerardo; Shu, TerrenceNota del Instructor HBS-819094-EFinanzasThis is a teaching note meant to aid in the use of "Yale University Investments Office: February 2015," HBS case 815-124.Desde 0,00 €
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Sony and the JK Wedding Dance
Deighton, John; Kornfeld, LeoraCaso HBS-510064-EMarketingExecutives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the party that uploaded the video. How should Sony act? This case looks at the issues faced by marketers in an environment in which consumers disseminate content without the assistance,...Desde 8,20 €
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Granite Equity Partners, Teaching Note
Ivashina, Victoria; Shu, TerrenceNota del Instructor HBS-820062-EFinanzasThis teaching note accompanies HBS case 219040, "Granite Equity Partners," which follows the private equity firm as it evaluates the potential acquisition of Tyrell Corp., a Minnesota-based quality control biomaterials company. Granite Equity's fund was different from most other private equity funds in that it had a perpetual, or "evergreen," structure, meaning it invested in assets without a defined holding period. The case and teaching note des...Desde 0,00 €
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Legendary Entertainment: Moneyball for Motion Pictures
Deighton, John; Kornfeld, LeoraCaso HBS-516117-EMarketingLegendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture market. Other Hollywood studios want to lease its services, and firms outside of ent...Desde 8,20 €