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Case

Sony and the JK Wedding Dance

By Deighton, John / Kornfeld, Leora

Marketing

Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the party that uploaded the video. How should Sony act? This case looks at the issues faced by marketers in an environment in which consumers disseminate content without the assistance, or approval, of gatekeepers.

Collection: HBSP (USA)

Ref: HBS-510064-E

Format: PDF

Number of pages: 9

Publication Date: Dec 22, 2009

Language: English, Spanish

Review date: Dec 5, 2012

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Description

Year: 2009

Geographic Setting: United States

Industry Setting: Arts, entertainment & sports; Music

Sony and the JK Wedding Dance

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Sony and the JK Wedding Dance

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Sony and the JK Wedding Dance

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