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Learning to Play in the New "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArtículo HBS-R1307M-EDirección estratégicaAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint i...Desde 8,20 €
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Learning to Play in the New "Share Economy" (HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArtículo HBS-R1307X-EDirección estratégicaAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only vers...Desde 8,20 €
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Learning to Play in the New "Share Economy" (Commentary for HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArtículo HBS-R1307Z-EDirección estratégicaAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only vers...Desde 8,20 €
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DKSH in 2011
Burgelman, R; , Ludescher, MCaso SGSB-SM204-EDirección estratégicaThe case describes the history and transformation of DKSH, a privately-held global trading company headquartered in Zurich, Switzerland, that has been doing business in the Far East for some 150 years. The case focuses on the efforts of CEO Joerg Wolle since 1999 to bring together several independent family-owned Swiss-based trading houses under one corporate roof and to transform successful but steady old-fashioned trading houses into a new type...Desde 8,20 €
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DKSH in 2012: Preparing for Continued Rapid Growth
Burgelman, R; , Ludescher, MCaso SGSB-SM204B-EDirección estratégicaThe case discusses the post-IPO strategies, opportunities and challenges for Swiss global trading company DKSH, the leading market expansion (MES) provider with a focus on Asia. DKSH was well positioned to capitalize on three key MES industry trends: 1) Asia as the growth market per se, driven by the thriving middle classes of the emerging economies, 2) growing inner-Asian trade, and 3) the tendency of companies to outsource, stemming from the c...Desde 8,20 €
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DKSH in 2011 and 2012 - Teaching note
Burgelman, R; , Ludescher, MCaso SGSB-SM204TN-EDirección estratégicaThe case discusses the post-IPO strategies, opportunities and challenges for Swiss global trading company DKSH, the leading market expansion (MES) provider with a focus on Asia. DKSH was well positioned to capitalize on three key MES industry trends: 1) Asia as the growth market per se, driven by the thriving middle classes of the emerging economies, 2) growing inner-Asian trade, and 3) the tendency of companies to outsource, stemming from the c...Desde 8,20 €
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¡Presentando... la XFL!
Fournier, Susan; Greyser, Stephen A.; Schulman, Seth M.Caso HBS-503S41MarketingCuando la liga de fútbol profesional XFL debutó el 3 de febrero de 2001, se generó un rating Nielsen de 10,1, más alto que cualquier programa de televisión nacional en una ranura de tiempo de la tarde el sábado. La próxima semana, los índices se desplomaron, y por novena semana del juego XFL ganaron el título como el evento deportivo más baja calificación en la historia de la televisión. Copropietarios WWFE y NBC se separó oficialmente la XFL el ...Desde 8,20 €