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Coffee Wars in India: Cafe Coffee Day Takes on the Global Brands
Yoffie, David B.; Bijlani, TanyaCaso HBS-714409-EDirección estratégicaCaf Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the world's leading coffee chain company, opened its first 11 outlets in India's metropolitan cities with local giant, Tata, and promises of a national roll out. CCD management debated wheth...Desde 8,20 €
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Apple Inc. in 2010, Teaching Note
Yoffie, David B.Nota del Instructor HBS-710484-EDirección estratégicaTeaching Note for 710467.Desde 0,00 €
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Apple Inc. in 2015, Teaching Note
Yoffie, David B.Nota del Instructor HBS-715468-EDirección estratégicaTeaching note for case 715456.Desde 0,00 €
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Apple Inc. in 2018, Teaching Note
Yoffie, David B.Nota del Instructor HBS-718516-EDirección estratégicaThis teaching note is a guide to teaching Apple Inc. in 2018, case no. 718439.Desde 0,00 €
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Apple Inc. in 2020, Teaching Note
Yoffie, David B.Nota del Instructor HBS-721427-EDirección estratégicaTeaching note for case 720454.Desde 0,00 €
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eBay vs. Carl Icahn, 2014, and A Note on Activist Investors and the Tech Sector, Teaching Note
Yoffie, David B.; Baldwin, EricNota del Instructor HBS-717510-EDirección estratégicaTeaching note to accompany eBay vs. Carl Icahn, 2014, HBS Case #717417; eBay vs. Carl Icahn, 2014: Interview with John Donahoe, eBay CEO 2008-2015; A Note on Activist Investors and the Tech Section HBS Case #716462Desde 0,00 €
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Satya: Authentic Entrepreneurship and Community - Teaching Note
Vania Sakelaris; Janice ByrneNota del Instructor IVEY-W28480-EIniciativa emprendedoraTeaching note for product W28479.Desde 0,00 €
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCaso IVEY-W26182-EIniciativa emprendedora, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacDesde 8,20 €
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The Art of Managing Complementors (Spanish version)
Yoffie, David B.; Kwak, MaryArtículo HBS-R0609EDirección estratégicahard power (inducements or coercion to get what you want) and soft power (persuasion through indirect means to get others to want what you want). The authors explain how to build both hard power and soft, illustrate the strengths and limits of each, and offer guidelines for choosing one over the other. Conflict among complementors is inevitable, but together, hard and soft power can help companies manage the dark side of complementor relationshi...Desde 8,20 €
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Wal-Mart Update, 2017
Yoffie, David B.; Baldwin, EricCaso HBS-717468-EDirección estratégicaIn 2017 Wal-Mart was still the world's largest company, with over $480 billion in annual revenue and operations in 28 countries. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to international sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart's lead...Desde 8,20 €