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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCaso HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Desde 8,20 €
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCaso HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Desde 8,20 €
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCaso HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Desde 8,20 €
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Growth and Transition at Onex Corporation
W. Glenn Rowe; Rod E. White; Maria SemenovaCaso IVEY-9B16M123-EDirección estratégicaOver its 30-year history, Onex Corporation, a Canadian investment firm, had derived much of its success from the private equity sector. It did so by acquiring attractive portfolio companies, adding value to them by improving their financial and operational performance, and then selling them several years later at an attractive return. However, given the market conditions in 2015, Onex Corporation faced difficulty in successfully acquiring target ...Desde 8,20 €
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Fortis Inc. and the $11.8 Billion ITC Decision - Teaching Note
Rod E. White; W. Glenn Rowe; Selena Shannon PritchardNota del Instructor IVEY-8B18M020-EDirección estratégicaTeaching note for product 9B18M020.Desde 0,00 €
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Shaw Communications: Becoming a Connectivity Pure Play
Rod E. White; W. Glenn Rowe; Jeremiah De SousaCaso IVEY-9B17M072-EDirección estratégicaIn late 2015, the chief executive officer of Shaw Communications was considering whether to reduce or divest the company’s media assets. Shaw Communications had been founded as a cable television provider and, over the years, had grown its consumer connectivity businesses to include Internet services, satellite television, landline telephony, and, most recently, cellular network services. Similar to most other major Canadian telecommunications co...Desde 8,20 €
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Fortis Inc. and the $11.8 Billion ITC Decision
Rod E. White; W. Glenn Rowe; Selena Shannon PritchardCaso IVEY-9B18M020-EDirección estratégicaIn late 2015, the executive vice-president and chief financial officer of Fortis, Inc., a homegrown energy delivery company based in St. John's, Newfoundland and Labrador, was preparing to meet with the company’s leadership committee. On the agenda was whether Fortis should make an offer to acquire ITC Holdings Corporation, the largest independent transmission utility in the United States. Fortis had a proven track record of acquiring regulated u...Desde 8,20 €
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General Electric: An Outlier in Developing CEO Talent
W. Glenn Rowe; Derek Lehmberg; Rod E. White; John R. PhillipsArtículo IVEY-9B09TA02-EDirección estratégicaA recent Ivey study confirms the commonly held view that General Electric is an excellent breeding ground for future business leaders. This article summarizes the study and its three conclusions: Firms led by CEOs who were trained at GE will outperform firms led by CEOs who were not; GE's reputation for developing CEO talent is, in fact, well deserved and not mere hype; and GE appears to develop more CEO talent than other noted CEO talent-generat...Desde 8,20 €
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Alsea: A New CEO Comes on Board - Teaching Note
Jose Antonio Davila; Ernesto Bolio; Rod E. White; W. Glenn Rowe; Selena Shannon PritchardNota del Instructor IVEY-8B17M112-EDirección estratégicaTeaching note for product 9B17M112.Desde 0,00 €
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Alsea: A New CEO Comes on Board
Jose Antonio Davila; Ernesto Bolio; Rod E. White; W. Glenn Rowe; Selena Shannon PritchardCaso IVEY-9B17M112-EDirección estratégicaAlsea was a Mexican-based, family-founded conglomerate operating in six countries in Latin America and Spain. It was a master franchiser for such well-known brands as Starbucks, Domino’s, and Burger King. In late 2016, after years of dramatic growth, Alsea appointed its first chief executive officer (CEO) who was not a family member or had not been involved with the company’s founding or early development. However, family members continued to occ...Desde 8,20 €