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Ocean Tomo: Building a Market for Intellectual Property
Hagiu, Andrei; Coles, Peter A.; Wagonfeld, Alison BerkleyCaso HBS-709404-EDirección estratégicaOcean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset--difficult to value, harder to trade, and often underutilized by owners. CEO Jim Malackowski and his colleagues hoped to capitalize on this inefficiency by designing and operating innovative marketplaces for intellectual property...Desde 8,20 €
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Embrace
Chu, Michael; Bloom, David E.; Wagonfeld, Alison BerkleyCaso HBS-814001-EIniciativa emprendedoraDesde 8,20 €
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Men's Wearhouse: Éxito en un Sector en Declive
Dee, T. D.; Pfeffer, JeffreyCaso SGSB-HR5ESGeorge Zimmer, CEO de Men’s Wearhouse, está considerando lo que ha hecho que la empresa tenga tanto éxito; qué, en todo caso, debería hacer de manera diferente para continuar teniendo éxito; y cómo gestionar su crecimiento y cultura a medida que la empresa se expande en el mercado de ropa a medida para hombres, muy competitivo. El comercio minorista es la industria más grande en los Estados Unidos. Tradicionalmente, la mayoría de las empresas min...Desde 8,20 €
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCaso HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Desde 8,20 €
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Making Companies More Like Communities
Pfeffer, JeffreyCapítulo de Libro HBS-2527BC-EThis chapter considers the questions what does "organization as community" really mean in practice, and how do organizations actually live their values?Desde 8,20 €
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Yieldex (B)
Stuart, Toby; Wagonfeld, Alison BerkleyCaso HBS-809091-EIniciativa emprendedoraYieldex CEO Tom Shields was hired by the company's technical founder, Doug Cosman, in October 2007. One of Shields' top priorities is finding a vice president of engineering to manage the company's software development efforts. Shields and Costman disagree about the ideal profile of the new hire. Shields found a candidate that he likes, and he wonders about the implications of hiring the person against Cosman's wishes.Desde 5,74 €
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Cisco in 2012
Gulati, Ranjay; Wagonfeld, Alison Berkley; Silvestri, LucianaCaso HBS-413069-ELiderazgo y Dirección de personasIn 2012, Cisco was under intense pressure to show results: growth in its core business was decelerating and a number of exploratory ventures and acquisitions had not proven as profitable as expected. CEO John Chambers vowed to restore the company's health in a way that would support the agility and entrepreneurial mindset required to be successful in emerging sectors while continuing to achieve efficiency and profitability in Cisco's core busines...Desde 8,20 €
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Shareholders First Not So Fast...
Pfeffer, JeffreyArtículo HBS-R0907K-ELiderazgo y Dirección de personasWhen did we start measuring the success of a company only according to the increase in its share price? Stanford professor Pfeffer argues that it's time for CEOs to once again balance shareholders' interests with those of the other stakeholders: employees, suppliers, and customers.Desde 8,20 €
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Why Employees Should Lead Themselves
Pfeffer, JeffreyCapítulo de Libro HBS-2531BC-EWhen creative, independent people don't get much say in what their organization does, job dissatisfaction and disengagement are high. This chapter examines what happens when people are asked to take on more responsibility for the collective output of an organization.Desde 8,20 €
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Power, Capriciousness, and Consequences
Pfeffer, JeffreyArtículo HBS-F1304E-EWhen leaders behave capriciously, they signal their power and, often, the authority they need to drive valuable change. But this behavior can also take a toll on employees and potentially undermine organizational performance.Desde 8,20 €