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Neck & Neck: Leveraging the Club Neck Information
Martinez-Jerez, F. Asis; Miller, Katherine; Ittner, Christopher D.; Bol, JasmijnCaso HBS-109070-EContabilidad y controlCommercial Director Prado wonders how to leverage the loyalty card information to prepare the Fall 2008 budget. The case discusses the value of subjective and objective information for profit planning purposes. Spanish children's apparel retailer Neck & Neck uses loyalty card information for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit planning...Desde 8,20 €
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ProntoWash: Washing the World's Cars to a Tango Beat
Martinez-Jerez, F. Asis; Miller, Katherine M.Caso HBS-108037-EProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash company based in Argentina, was planning for rapid growth throug a combination of owned and franchised operations. CEO Sergio Kompel needed to fina a performance management system tha...Desde 8,20 €
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One South: Investing in Emerging Markets (A)
Retsinas, Nicolas P.; Ginsburgh, JustinCaso HBS-210024-EFinanzasA United States private equity fund, The Saboput Group, must decide whether to invest in a new technology park development in Chennai, India. The case provides the reader with a detailed investment memorandum from the local Indian operating partner, and the reader must review the memo and financial model to make an investment recommendation to Saboput's investment committee.Desde 8,20 €
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Caja España: Dirigiendo las Sucursales para Vender (A)
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Caso HBS-105S06Contabilidad y controlJuan Luis Rojas, gerente de planificación comercial de un (caja de ahorros) Caja de Ahorros, se enfrenta al reto de motivar a las ramas de vender hipotecas y reflexiona más a largo plazo si los precios de transferencia uso para lograr su objetivo.Desde 8,20 €
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-104S02Contabilidad y controlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Desde 8,20 €
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Bancaja: Developing Customer Intelligence (B)
Martinez-Jerez, F. Asis; Miller, KatherineCaso HBS-107066-EMarketingSupplements the (A) case.Desde 5,74 €
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MercadoLibre.com, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-107086-ETecnologías de la informaciónTeaching note to (106-057).Desde 0,00 €
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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Nota del Instructor HBS-107078-EServicios y operacionesTeaching note to (105-023) and (105-024).Desde 0,00 €
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCaso HBS-105023-EServicios y operacionesIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Desde 8,20 €
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Ciclon de Alicante, Teaching Note
Martinez-Jerez, F. AsisNota del Instructor HBS-107058-EContabilidad y controlTeaching Note to (105-046).Desde 0,00 €