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Massey-Ferguson Ltd.--1980 (Spanish version)
Baldwin, Carliss Y.; Mason, Scott P.; Hughes, Jennifer H.Caso HBS-202S12FinanzasMassey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance and position in the industry and raises questions about the company's ability to compete in the long run. Provides information on the firm's claimants in order to focus students on t...Desde 8,20 €
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Paramount Equipment, Teaching Note
Baldwin, Carliss Y.; Wang, WeiNota del Instructor HBS-914558-EFinanzasTeaching Note for Product #914557Desde 0,00 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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Retail Relay (B)
Wilcox, Ronald T.Caso DARDEN-M-0809-EMarketingThis short case serves as an epilogue to the A case.Desde 5,74 €
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Product Line Pricing
Wilcox, Ronald T.Nota técnica DARDEN-M-0813-EMarketingThis note discusses the technical and managerial aspects of pricing a product line. Product lines are multiple variants of essentially the same product, where individual products in the line may vary by quantity (size) or quality. The discussion takes the point of view of the manufacturer of the products rather than the retailer, but the implications of selling through a channel are also discussed. The note draws on the disciplines of economics a...Desde 8,20 €
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCaso DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Desde 8,20 €
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Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Desde 0,00 €
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Portland Trail Blazers
Wilcox, Ronald T.Caso DARDEN-M-0773-EMarketingDesigned to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "A Practical Guide to Conjoint Analysis" (UVA-M-0675) and that note's accompanying supplemental PowerPoint file (UVA-M-0675TNP). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis fo...Desde 8,20 €
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Brand Positioning Statements
Wilcox, Ronald T.; Yemen, GerryNota técnica DARDEN-M-0827-EMarketingThe process of branding a product involves building awareness of and preference for the specific name of the product that is being branded. Central to the branding process is the brand positioning statement, often simply called the positioning statement. This note discusses the process of brand positioning and how to construct positioning statements.Desde 8,20 €
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Retail Relay (A) - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0784TN-EMarketingTeaching note for product M-0784Desde 0,00 €