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Product Line Pricing

Reference: DARDEN-M-0813-E
Number of pages: 10
Publication Date: Feb 8, 2011
Fecha de edición: Nov 2, 2011
Source: Darden University of Virginia (USA)
Type of Document: Technical Note
Industry Setting: Multiple

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Description

This note discusses the technical and managerial aspects of pricing a product line. Product lines are multiple variants of essentially the same product, where individual products in the line may vary by quantity (size) or quality. The discussion takes the point of view of the manufacturer of the products rather than the retailer, but the implications of selling through a channel are also discussed. The note draws on the disciplines of economics and psychology to inform good marketing practice.

Keywords

Marketing Pricing Product lines Versioning