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7 Forces to Success in PPPs
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, JordiArtículo ART-3052-EDirección estratégica, Tecnologías de la informaciónAs more of the world's population moves to cities, businesses have myriad opportunities to carve out new, lucrative niches, using their expertise, knowledge and access to cutting-edge technology and data to help tackle the growing list of challenges being faced by local authorities. This article, based on work by IESE Cities in Motion and PPP for Cities, outlines what businesses can bring to public-private partnerships. The authors explore the ty...Desde 8,20 €
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Scoot: Succeeding in the U.S., working its way into Spain (A)
López, Ana; Berrone, Pascual; Ricart, Joan EnricCaso SM-1750-EDirección estratégicaScoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company h...Desde 8,20 €
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Scoot: Succeeding in the U.S., working its way into Spain (B)
López, Ana; Berrone, Pascual; Ricart, Joan EnricCaso SM-1751-EDirección estratégicaScoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company h...Desde 5,74 €
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Clusterland Upper Austria - Teaching Note
Berrone, Pascual; Blázquez, María LuisaNota del Instructor SMT-91-EDirección estratégicaThis case describes the origins and functioning of Clusterland Upper Austria, a company created by the regional government of Upper Austria to manage a group of clusters and networks already existing in the region. The organization has been regarded as a best practice example for managing cluster projects. The case examines the specific nature of the region in terms of industrial structure and government policy and its implication in cluster dev...Desde 0,00 €