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Cataumet Boats, Inc., Teaching Note
Sasser, W. Earl, Jr.; Davis, MarkNota del Instructor HBS-917510-EServicios y operacionesTeaching note for case 917509.Desde 0,00 €
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The Innovation Catalysts
Martin, RogerArtículo HBS-R1106E-EA few years ago the software development company Intuit realized that it needed a new approach to galvanizing customers. The company's Net Promoter Score was faltering, and customer recommendations of new products were especially disappointing. Intuit decided to hold a two-day offsite for the company's top 300 managers with a focus on the role of design in innovation. One of the days was dedicated to a program called Design for Delight. The cente...Desde 8,20 €
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Design for Action
Brown, Tim; Martin, RogerArtículo HBS-R1509C-ELiderazgo y Dirección de personasEver since it became clear that smart design led to the success of many products, companies have been employing it in other areas, from customer experiences, to strategy, to business ecosystems. But as design is used in increasingly complex contexts, a new hurdle has emerged: gaining acceptance of the "designed artifact" into the status quo. In fact, the more innovative a new design is, the more resistance it's likely to meet. The solution, say...Desde 8,20 €
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Cataumet Boats, Inc.
Sasser, W. Earl, Jr.; Davis, MarkCaso HBS-917509-EServicios y operacionesJaime Giancola, an MBA student, has recently completed an operations management course in which aggregate production planning (APP) was one of the topics. She believes that that her family's business, Cataumet Boats, which her grandparents started and which her mother and uncle now own, might benefit from applying APP concepts to identify the different ways they might schedule workers, which could be especially valuable during the peak demand sea...Desde 8,20 €
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The Overvaluation Trap
Martin, Roger; Kemper, AlisonArtículo HBS-R1512H-ELiderazgo y Dirección de personasIn 2007, Chuck Prince, then the CEO of Citigroup, made a notorious comment about the subprime mortgage market: "As long as the music's playing, you've got to get up and dance. We're still dancing." Soon after, the financial system crashed, and that remark came to be seen as a cavalier justification for excessive risk taking by the bank. But authors Martin and Kemper raise another possibility: Prince may have been painted into a corner, because Ci...Desde 8,20 €
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Rethinking the Decision Factory
Martin, RogerArtículo HBS-R1310E-ECompanies everywhere compete to find the best talent in knowledge work, and often wind up with thousands of expensive employees who aren't as productive as hoped. So they lay off a huge number of them, and soon after are out recruiting again. This binge-and-purge cycle is highly destructive, writes the author: Aside from the human and social costs involved, it is an extremely inefficient way to manage any resources, let alone knowledge workers. T...Desde 8,20 €
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The Public Corporation Is Finally in Eclipse
Martin, RogerArtículo HBS-F1404F-EEconomíaIn 1989 Michael C. Jensen wrote an article for HBR titled "Eclipse of the Public Corporation," in which he analyzed early leveraged buyouts and identified a new form of corporate organization, the LBO association, which he believed would eventually outperform the traditional public company. Here Martin agrees with Jensen's assessment but acknowledges that it won't come to pass for some time, primarily because LBO associations rely on the existenc...Desde 8,20 €
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Rackspace Hosting in Late 2000
Heskett, James L.; Sasser, W. Earl, Jr.Caso HBS-808166-EIniciativa emprendedoraThe leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video clips describing the shift to a more customer-focused approach.Desde 8,20 €
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Playing to Win: 4. How to Win
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7112BC-EDirección estratégicaP&G's Single Most Important Strategic Lesson."Desde 8,20 €
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Southwest Airlines: In a Different World, Teaching Note
Heskett, James L.; Sasser, W. Earl, Jr.Nota del Instructor HBS-910426-EServicios y operacionesTeaching Note for 910419.Desde 0,00 €