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Marie Jackson: Revitalizing Renfield Farms, Teaching Note
Mayo, Anthony J.; Beckham, HeatherNota del Instructor HBS-915556-ELiderazgo y Dirección de personasTeaching note for case 915555.Desde 0,00 €
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Kay Sunderland: Making the Grade at Attain Learning
Hill, Linda A.; Beckham, HeatherCaso HBS-4289-ELiderazgo y Dirección de personasKay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content development director Mike Morgan to stop contacting him directly. Sunderland is surprised that Morgan, an experienced and talented contributor, is potentially jeopardizing the account...Desde 8,20 €
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Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Quelch, John A.; Beckham, HeatherCaso HBS-4183-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must selec...Desde 8,20 €