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Peak Investment Capital
Ruback, Richard S.; Yudkoff, RoyceCaso HBS-219061-EIniciativa emprendedoraKobbina Awuah (MBA 2014) became intrigued with the possibility of adapting Entrepreneurship through Acquisition in Ghana, where he grew up and where his family still lived. While he knew he could work for a multi-national enterprise located in Ghana, he was confident that buying a small business to run provided an opportunity to have more of an impact. He formed Peak Investment Capital (PIC) at the beginning of 2014 with the goal of finding a bus...Desde 8,20 €
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Buying Your Way into Entrepreneurship
Ruback, Richard S.; Yudkoff, RoyceArtículo HBS-R1701M-EIniciativa emprendedoraAn increasingly popular route to success as a small business owner is "acquisition entrepreneurship"--buying and running an existing operation. If you're considering such a path, the authors offer practical advice for each stage of the process. (1) Think it through. Do you have the right qualities for the job (managerial skills, confidence, persuasiveness, persistence, a thirst for learning, and tolerance for stress)? Are you willing to trade the...Desde 8,20 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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Retail Relay (B)
Wilcox, Ronald T.Caso DARDEN-M-0809-EMarketingThis short case serves as an epilogue to the A case.Desde 5,74 €
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Product Line Pricing
Wilcox, Ronald T.Nota técnica DARDEN-M-0813-EMarketingThis note discusses the technical and managerial aspects of pricing a product line. Product lines are multiple variants of essentially the same product, where individual products in the line may vary by quantity (size) or quality. The discussion takes the point of view of the manufacturer of the products rather than the retailer, but the implications of selling through a channel are also discussed. The note draws on the disciplines of economics a...Desde 8,20 €
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCaso DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Desde 8,20 €
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Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Desde 0,00 €
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Portland Trail Blazers
Wilcox, Ronald T.Caso DARDEN-M-0773-EMarketingDesigned to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "A Practical Guide to Conjoint Analysis" (UVA-M-0675) and that note's accompanying supplemental PowerPoint file (UVA-M-0675TNP). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis fo...Desde 8,20 €
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Retail Relay (A) - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0784TN-EMarketingTeaching note for product M-0784Desde 0,00 €
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Brand Positioning Statements
Wilcox, Ronald T.; Yemen, GerryNota técnica DARDEN-M-0827-EMarketingThe process of branding a product involves building awareness of and preference for the specific name of the product that is being branded. Central to the branding process is the brand positioning statement, often simply called the positioning statement. This note discusses the process of brand positioning and how to construct positioning statements.Desde 8,20 €