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Glovo 2.0: Pivoting to a new Business Model
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCaso SM-1684-EAnálisis de decisiones, Dirección estratégica, Gobierno corporativo, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, Marketing, Servicios y operaciones, Tecnologías de la informaciónThe last-mile food-delivery market is on the rise. The trend is clear: every day, more people are using apps to buy things and order food from their mobile phone. Local restaurants and other businesses have seen an opportunity to sell their products and services to a market that, until recently, was unattainable. More and more competitors have entered this sector but only a few survive for long. Relying on a competitive business model seems to be...Desde 8,20 €
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Glovo 2.0: Pivotando Hacia Un Nuevo Modelo De Negocio
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCaso SM-1684Análisis de decisiones, Dirección estratégica, Gobierno corporativo, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, Marketing, Servicios y operaciones, Tecnologías de la informaciónel último tramo de la distribución de alimentos es un mercado en auge. La tendencia es clara: cada día, más personas usan aplicaciones para comprar cosas y piden comida desde su teléfono móvil. Entre otras empresas, los restaurantes han visto la oportunidad de vender sus productos y servicios a un mercado que, hasta hace poco, era inalcanzable. Cada vez más competidores se van incorporando a este sector, pero solo unos pocos sobreviven. Disponer ...Desde 8,20 €
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Creating a Luxury Experience at Value Retail
Alvarez, Jose B.; Preble, MatthewCaso HBS-513009-EMarketingValue Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international tourists who had come to Europe specifically to visit one of Value Retail's Villages) and brands, a number of which were luxury brands that had historically avoided selling product at ...Desde 8,20 €
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Swagbucks
Rayport, Jeffrey; Preble, MatthewCaso HBS-817068-EIniciativa emprendedoraIn early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege's founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after a significant cultural transformation that the company has just gone through. Over the preceding two years, Davis and Gorowitz had grown Swagbucks from a relatively small venture staffed by people from G...Desde 8,20 €